BRMG is the label. BR12 is the agency.
Press, editorial, sponsorship and mass-media campaigns across a Black-culture media network — BRMG, FUBU, Essence and Tubi — with a mass-market exit ramp through Tubi. Same plumbing, separate brand. Pay in USDC, or in $BRMG for 10% off.
Service menu and editorial relationships curated by Richie Born — BRMG part-owner · Billboard-charting executive.
Membership
$100/mo
Client login + access to order services.
Wallet floor
$5,000
Maintained balance (any mix of $BRMG + USDC). Below it, new orders pause.
$BRMG discount
−10%
Every service is 10% cheaper paid in $BRMG; the payment burns 50% via SpendSink.
Services & pricing
Press Release Distribution
Syndication-network press distribution, four tiers from Google News to the USA Today network.
$90 – $449Premium Blog & Editorial Features
Professionally written editorials with guaranteed sponsored placement on top music outlets, per vertical.
$225 – $4,350Mass Media — Impressions (vCPM)
Viewable-CPM impression delivery across the owned + represented network and Google Display / YouTube.
$250 – $35,000Title Sponsorship
Sponsorship rights to BR12-presented sites and events, tiered by scale.
$1K – $60K5-tier ladderMedia Coverage
Press + editorial bundles, from a Local package to a Comprehensive Campaign.
$500 – $7,500+~15% off à la carteTicket Sales
Primary ticket sales for artist events; BR12 takes a percentage of gross.
12% of gross−2% bundled with Title Sponsorship- legal review
Booking
Securing performances. Held until counsel picks license / position / partner model.
Coming soon
Press Release Distribution
| Tier | Price | Deliverables / outlets |
|---|---|---|
| Silver · Personal | $90or 81 $BRMG (−10%) | Google News, homepage feature, social shoutouts, basic distribution |
| Gold · Professional | $149or 134 $BRMG (−10%) | 200+ premium sites, Digital Journal, Vents Magazine, targeted music blogs |
| Platinum | $299or 269 $BRMG (−10%) | 350+ locations incl. TV affiliates, AP News potential, 50+ music blogs, PDF report |
| Diamond | $449or 404 $BRMG (−10%) | 430+ locations, full edits, 1-month homepage, 100+ blogs, USA Today network |
Press release distribution to a syndication network of outlets. Guaranteed delivery to the network; individual outlet pickup depends on the outlet's editorial decisions.
Premium Blog & Editorial Features
| Tier | Price | Deliverables / outlets |
|---|---|---|
| Standard · Mid-Tier | $225 – $600 | Vents, Hype, CelebMix, Earmilk |
| Premium | $450 – $900 | The Source, AllHipHop, Music Times, Your EDM |
| Top-Tier · Rolling Stone UK | $1,350 – $4,350 | Rolling Stone UK feature (custom quote on the high end) |
| Custom Quote | Custom quote | USA Today, other top outlets, bespoke bundles |
Guaranteed sponsored placement in the named publication. All editorial placements run with the host publication's standard sponsored-content labeling per FTC guidelines.
Mass Media — Impressions (vCPM)
| Tier | Viewable | Price | Geo |
|---|---|---|---|
| Local | 10,000 | $250or 225 $BRMG (−10%) | ZIP / city |
| Regional | 100,000 | $1,500or 1,350 $BRMG (−10%) | State / multi-state |
| National | 1,000,000 | $5,000or 4,500 $BRMG (−10%) | US (DMA mix) |
| International | 10,000,000 | $35,000or 31,500 $BRMG (−10%) | Multi-country |
Impression delivery via Google Ads Viewable CPM bidding across BRMG's owned and represented network and the Google Display Network / YouTube. Viewable impression counts measured by Google Active View. Reporting includes viewable rate, measurable rate, average viewable CPM, and total viewable impressions delivered.
Title Sponsorship tiers
Media Coverage bundles
| Tier | Price | Deliverables / outlets |
|---|---|---|
| Local Coverage | $500or 450 $BRMG (−10%) | Silver press + 1 standard editorial |
| Regional Coverage | $1,200or 1,080 $BRMG (−10%) | Gold press + 1–2 premium editorials |
| National Coverage | $3,500or 3,150 $BRMG (−10%) | Platinum press + 2 premium + 1 top-tier editorial |
| Comprehensive Campaign | $7,500+ | Diamond press + multi-outlet editorial + Mass Media regional tier |
Bundles run roughly 15% below the à la carte sum of their parts.
The network
A Black-culture media network sold by audience purpose. A client buying across all four is buying targeted cultural relevance plus scale.
Music/blockchain native — $BRMG holders, Deed owners
Commission: —
Hip-hop heritage, Black-male lifestyle (FUBU TV / Radio / lifestyle)
Commission: 15–30%
Black women 25–54, cultural authority
Commission: 15–30%
Mass-market FAST with strong Black-audience overrepresentation
Commission: 15–30%
Audience verticals
Every campaign is tagged by vertical — driving which editorial relationships get pitched, the optimal media mix, and reporting.
Distribution partners
Audience and distribution access BR12 can serve — not paying clients. A campaign optimized for a vertical is promoted through these channels.
| FUBU TV / Radio / Lifestyle | Co-branding | Hip-hop + lifestyle |
| Wellness Network | Audience access | Wellness |
| REBUILD Initiative | Audience access | Reentry advocacy |
| Faith-based Partners | Content sharing | Faith-based |
BR12 services are paid in USDC or $BRMG. $BRMG is a utility token — it buys priority, weight, and fuels actions; it carries no revenue, dividend, or yield. Editorial features are guaranteed sponsored placements labeled by the host publication per FTC guidelines, not guaranteed organic editorial. Booking is paused pending talent-agency licensing. Pricing is Safe-adjustable.